Southeast's best Travel Attraction
The Museum was named the "2014 Escape to the Southeast Travel Attraction of the Year" by the Southeast Tourism Society (STS) at the Shining Example Awards Banquet in Charleston, South Carolina on October 15, 2014. STS is a non-profit organization dedicated to the promotion and development of tourism throughout the Southeast. The Shining Example Awards recognize outstanding contributions in tourism in twelve Southeastern states.
In addition to outstanding programming, fascinating exhibits, and dedication to tourism staff training, a key factor in the Museum's selection was the role that Museum staff has played in creating partnerships with local attractions to cross-promote one another and to develop new collaborative tourism products.
"Shining Example Awards highlight some of the best work in travel and tourism, and winners truly set examples that others in the industry can follow," said Bill Hardman, STS President and CEO. "Showcasing great work is important because tourism is the largest, second-largest, or third-largest industry in every Southeastern state."
"We are honored to be recognized as the best among so many outstanding nominees and I could not be prouder of our staff!" said Charles Knight, Museum Director. "The promotional support we receive is vital to our success and we thank our donors, the Mississippi Department of Wildlife, Fisheries, and Parks, the MMNS Foundation, the Jackson Convention & Visitors Bureau (JCVB), Visit Mississippi, and STS. We also thank our local attractions partners who inspire us to enhance Jackson's tourism product through collaboration."
The staff at Visit Mississippi spreads awareness of the Museum nationally and internationally. "This award underscores the important and collaborative efforts of one of Mississippi's most important cultural institutions and the dedicated mission of exploring and highlighting Mississippi's unparalleled natural beauty and resources," said Malcolm White, Director of the Mississippi Development Authority's Tourism Division (Visit Mississippi).
The Museum also receives promotional support and leadership in developing new tourism products from the Jackson CVB staff. "The Museum is a key part of the capital city's tourism product and a vital partner with the Jackson Convention & Visitors Bureau and other local attractions. I'm especially proud of their role in the creation of the LeFleur Museum District. The Museum's services enhance the quality of life for local citizens and generate a positive economic impact for the city making them especially deserving of this coveted industry-wide award," said Wanda Collier-Wilson, President and CEO of the Jackson CVB.
The MMNS Foundation supports the Museum's education, research, and tourism efforts. "The MMNS Foundation is proud of the Museum staff for this remarkable achievement and thankful to our donors for helping us bring excellent exhibits and programs to the Museum," stated Chris Zachow, President of the MMNS Foundation Board of Directors.
The Shining Example Awards recognize outstanding contributions in tourism in the Southeastern states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Shining Example Awards, an industry fixture since 1985, are presented in 12 categories, 14 awards.
The LeFleur Museum District includes 2 museums on Lakeland Drive and 2 museums on Museum Boulevard. Lakeland Drive and Museum Boulevard intersect one block east of Interstate 55 on Lakeland Drive in Jackson, MS.
Click here to download the LeFleur Museum District Rack Card.
Click here to purchase a discounted LeFleur Museum District Pass.